Why was the Smashing logo Purple?

The colour used in the Smashing logo is known as 'Royal Purple', linking to the quality of the products and service that we offer.  The colour purple has been associated with royalty, power and wealth for centuries. ... Purple's elite status stems from the rarity and cost of the dye originally used to produce it. Purple fabric used to be so outrageously expensive that only rulers could afford it. Along with the gold in the text the two corporate colours have been closely entertwined with Royalty and Wealth for many centuries, and our goal is to bring top quality products and services to all in hospitality, by making them accessible to all.